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Under Armour Unveils Wearable Athletic Monitoring Device Armour39 A new system scheduled to be released this spring aims to take heart monitoring for athletes to the next level. Under Armour has announced Armour39, a chest-strap monitor that sits near the base of the sternum, measures heart rate, and syncs up to 16 hours of stored data via Bluetooth with a mobile devices or a separate display watch. On the surface, this appears to be just another heart monitor; however, the company claims that the difference is the introduction of a new metric: WILLpower.
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